Rachel the SLP strives to create useful tools to allow other SLP’s do therapy better, quicker, and with less prep.
Rachel’s goal is to provide quality materials to other SLP’s allowing them to pivot lessons at any time to provide the best therapy. The tools she provides allows for no-prep lessons, quick lesson ideas, and useful games and materials to enhance any SLP’s database.
Type
New Brand
Services
Logo Design, Visual Identity
Category
Education
In a market made up of teachers creating resources with little or no time for design, Rachel has set out to create tools that are engaging to students and provide a higher level of interaction and retention.
Looking at the demographic of Rachel’s target user – low-performing children with learning disabilities – we needed to create a system that is engaging and fun, but also easy to read for all user levels. The logo was approached with a fun, illustrated personal brand, and all supporting materials include bright colors, a simple geometric font, and lots of fun illustrations.
Rachel Dye
Owner, Rachel the SLP
With a visual brand that outperforms the competition and supporting collateral that are useful, fun and engaging, Rachel the SLP is starting her journey with a huge head start in the market. She continues to create tools that help SLPs focus on what’s important: therapy.
Deliverables
Logo Family
Print Collateral
Visual Identity
