Rachel the SLP

Rachel the SLP strives to create useful tools to allow other SLP’s do therapy better, quicker, and with less prep.

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Project Overview

A SLP with a heart for providing educational companions for the highest level of therapy.

Rachel’s goal is to provide quality materials to other SLP’s allowing them to pivot lessons at any time to provide the best therapy. The tools she provides allows for no-prep lessons, quick lesson ideas, and useful games and materials to enhance any SLP’s database.

Type

New Brand

Services

Logo Design, Visual Identity

Category

Education

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The Challenge

In a saturated market, we set out to provide eye-catching designs with quality educational resources.

In a market made up of teachers creating resources with little or no time for design, Rachel has set out to create tools that are engaging to students and provide a higher level of interaction and retention.

Better therapy resources

Better therapy resources

Better therapy resources

Better therapy resources

Better therapy resources

Better therapy resources

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The Approach

Engage, involve, and make it fun

Looking at the demographic of Rachel’s target user – low-performing children with learning disabilities – we needed to create a system that is engaging and fun, but also easy to read for all user levels. The logo was approached with a fun, illustrated personal brand, and all supporting materials include bright colors, a simple geometric font, and lots of fun illustrations.

"Jason was easy to work with on my projects. The turnaround was quick and my suggestions and comments were taken into consideration. It all turned out better than what I had originally imagined. I’m excited to use the products to help patients and their families make speech and language activities fun and easy."

Rachel Dye

Owner, Rachel the SLP

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The Result

A visual brand that can’t be ignored.

With a visual brand that outperforms the competition and supporting collateral that are useful, fun and engaging, Rachel the SLP is starting her journey with a huge head start in the market. She continues to create tools that help SLPs focus on what’s important: therapy.

Deliverables

Logo Family
Print Collateral
Visual Identity

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